mobile commerce is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistant PDA, a smartphone, or other emerging mobile equipment such as dashtop mobile devices..mobile devices is very useful and lightweight people can access business such as the transaction money in banking online,buying ticket anywhere and anytime..in the textbooks mobile commerce is defined m-commerce refers to e-commerce transactions that are conducted in a wireless environment,especially via internet.. nowadays many company or organization do this,the advantages is to make customer easy to access their services or business using costumer own handheld..mobile device is not only a handset,PDA and smart phone,laptop,i pad,tablet pc..as it have a display screen,keyboard..
Mobile e-commerce (mobile commerce, m-commerce) is the process of conducting business activities related to(potential) business transactions through communications networks, especially the Internet, that interface with wireless (or mobile) devices.
•(Tarasewich, Nickerson, Warkentin)
History of m-commerce
Despite of huge popularity of mobile commerce, it is yet in the initial stage and can be further expand in to all the fields, which affect the human life. The assumption of mobile commerce is not so young as it mushroomed so early from adopting this technology.
It initially begins with the use of wireless POS (Point Of Sale) swipe terminals and has since then made its way into cellular phones and PDA's (Personal Digital Assistants). The first enabling m-commerce technologies were presented through Wireless Application Protocol (WAP) and i-mode mobile Internet service. WAP builds on digital phone technology and first emerged on 2.5 G phone technology that allowed users to browse the Internet. This technology cemented the way of m-commerce, which has strongly developed on 3G-phone technology. Nokia has first introduced m-commerce application software Nokia toolkit version 4.0.
The future of m-Commerce seems extremely bright because several experiments are going on to introduce the upgraded version of mobile likely to emerged with the evolution of 4G mobile technology.
there have three parts of mobile commerce :
Three main parts
Mobile client (terminal) M-commerce service (server)
Wireless communications link
mobile commerce can (1) online access to stock information,(2) online access to account and (3) online trading
example of mobile commerce
nowadays, An increase number of shoppers are now making the decision to purchase via a mobile application..mobile application is related with mobile commerce..at the below is tips when planning your m-Commerce strategy and choosing amCommerce appliation provider :)
first point is Make it easy for customers to find you..when a customer is searching for you vi a search engine on their mobile make life easier for them by directing them straight to your mobile application or mobile website with the option to view the standard website..second is be consistent,shoppers on the internet want the same experience shopping on a mobile device.
third is user experience..mobile commerce is in its infancy now is the time to get the user experience bang on..then,security is essential..mCommerce is still a new concept therefore it is imperative that the customer has confidence to purchase using their phone..next is Product avalaibility is essential..if you dont have that product in stock you will lose that mobile shopper and lose that competitive edge..
next is navgation..it make it easy for the customer to find a product on a mobile device..then,search..it constrained by space search via keywords and navigatiob has to be perfect..and lastly,delivery rules..need to be the same on your mobile application as on your ecommerce solution
"mobile commerce is growing"
mobile commerce also have a limitation..
The path to success of mobile commerce is not so plain..Technical limitations of mobile devices and wireless communication and business concern complicates the business concern complicate the practical use for M-Commerce..Below are elaborated the challenges confronted by M-Commerce.
Scarcity of Killer Applications
A killer application is “an application that compels to buy to by a platform to use”. For instance, Internet is a killer application that requires you to by a PC for its use. Lack of such applications for M-Commerce is a big hurdle in its propagation.
User Distrust:
Due to the inherent vulnerability of wireless environment, users of m-Commerce are more concerned with security issues involved with mobile transaction. M-Commerce users need to be assured that their personal and financial information is secure.
Security Concern:
Wireless communication is more prone to security threats than wire communication. Although a number of wireless networks provide an intermediate security technology does not ensure transmission security in the network. In fact, the mobility enjoyed by m-Commerce also raises many more challenges in security tasks.
Mobile Devices:
Today, wireless devices include phones, handheld, laptops, palmtops or car tracking interfaces etc. Although mobile terminals demonstrate a greater mobility and flexibility they are found inferior in many ways as compared to PC’s. the screen is small, the interaction devices like keyboards or track balls make the use much more complicated, the battery time limits the use and access, etc. These drawbacks in mobile devices do not support many applications and transactions and consequently. Limit the propagation of M-Commerce.
in my opinion,mobile commerce is very interesting and will be expand in the future..its very useable and easy to use the application,we can follow the steps,and the good interface make me want to use the application..mobile commerce has many advantage which is reduce cost of transaction,mobile commerce is more personalized than e commerce..
source : wikipedia
source : wikipedia
*hey guys!,i took interesting video about technology,mobile commerce in future..see ya~ ;)
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